In 2021, ALJ Global sought to restructure its company, aiming for a refreshed corporate identity and an impactful online presence. I provided end-to-end consultation services, redefining their brand visuals and delivering a responsive, modern website. The corporate identity was crafted using Figma, emphasizing minimalism, professionalism, and alignment with the company’s values. The seamless transition from design to web implementation was achieved by leveraging Figma-to-Webflow plugins. This process ensured brand consistency across print materials and the website. By incorporating Web Experience Principles (WXP), the website design amplified ALJ Global's user experience: Cohesive Branding, Performance Optimization, and User-Centric Design. The result was a strong, unified brand presence across all channels, delivering both aesthetic appeal and functional efficiency.