Overview
Empowering Performance, Transforming Champion Lubes into a Digital-First Premium Automotive Brand
After connecting through my educational content on Facebook about design fundamentals, En. Harith approached me to elevate their digital presence and create a user-centric platform that reflects their premium positioning in the performance automotive sector. The project centered on two core functionalities, a sophisticated Product Finder System and an Interactive Workshop Locator. This system streamlines the selection process while showcasing Champion's comprehensive product lineup. The workshop locator map feature helps users quickly find nearby service centers that stock Champion Lubes products, enhancing accessibility and strengthening the brand's distribution network visibility. The platform's design language emphasizes Champion's premium positioning, incorporating dynamic visual elements that resonate with performance car enthusiasts.